In the automotive industry, a drama is unfolding. One that could dominate also German car makers, some of the most highly regarded in the world: Software eats car. Silicon Valley have a drastically different idea of the future of the automotive industry, and they put it under intense pressure.
I have recently spent some time in Silicon Valley. If you have a connection to the world of technology, you have to do this from time to time. There is no area in the world where you can find innovators, disruptors, nerds and investors in such a large concentration. The trip started with the summer expo day of Plug and Play Technology Center - a kind of a institution in the Valley, where startups and corporates have a platform to meet.
German Autolabs were selected to be part of a special program for mobility and automotive. There were a lot of car companies around. There were also a lot of traditional companies with their own labs in the area. The reason is simple - the Silicon Valley is the nucleus of where the next mobile revolution will happen. Being an automotive startup founder, these are my thoughts:
The rules have changed in the industry. Software eats the car. That's why we see this impressive hype for automotive and mobility innovation. Silicon Valley is the epicenter of software technology in the world and naturally they will play a major role in the revolution. However, the rules might turn out differently than what the majority of Silicon Valley is anticipating today. The complexity of adopting the way humans are mobile, of turning societies into autonomous driven ones and the velocity of change due to existing cars on the road, might come as a surprise to some of the biggest enthusiasts.